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SEO Training For Small Businesses

Learn How To Improve your website’s position on Google:

Class 1: Understanding SEO Basics

Part 1: Introduction to SEO

  1. What is SEO?
  2. Why is SEO important for small businesses?
  3. Types of SEO: on-page, off-page, technical

Part 2: Keyword Research and Optimization

  1. How to do keyword research
  2. Importance of keyword optimization in content, title tags, meta descriptions, and URLs
  3. Best practices for keyword optimization

Part 3: On-Page Optimization

  1. Importance of on-page optimization
  2. Elements of on-page optimization: content, headings, images, internal linking, and more
  3. Best practices for on-page optimization

 

Class 2: Advanced SEO Techniques For Small Business

Part 1: Link Building and Off-Page Optimization

  1. Importance of link building and off-page optimization
  2. Types of links: internal, external, inbound, and outbound
  3. How to build high-quality links for your website
  4. Best practices for off-page optimization

Part 2: Technical SEO

  1. What is technical SEO?
  2. Importance of technical SEO for small businesses
  3. Elements of technical SEO: website speed, mobile responsiveness, URL structure, site architecture, and more
  4. Best practices for technical SEO

Part 3: Measuring and Improving SEO

  1. How to measure your SEO performance
  2. Tools for tracking and monitoring SEO metrics
  3. How to improve your SEO over time
  4. Best practices for measuring and improving SEO

Note: Depending on the audience and their existing knowledge of SEO, the class content can be adjusted and customized accordingly.

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Book A Class-Pay Later

 

Book a class for yourself or for your team. We will go over everything with you to make sure you are ready before we make it official.

5 Key Take-Aways

A business owner, team member or individual who attends this class can expect to gain a solid understanding of the fundamentals of SEO and how to apply them to their small business website or project.

  1. 1. You will learn about the different types of SEO, keyword research and optimization, on-page optimization, link building and off-page optimization, technical SEO, and how to measure and improve their SEO performance over time.
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  3. 2. You will learn how to apply what you have learnt to give your business an edge over your competition.
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  5. 3. By the end of the class, you should be able to develop and execute an effective SEO strategy for your website, including identifying relevant keywords, optimizing content and website structure, building high-quality links, and ensuring their site is technically sound.
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  7. 4. You will also have a clear understanding of the tools and metrics used to measure and track your SEO performance.
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  9. 5. Overall, you can expect to walk away from this class with actionable insights and practical tips for improving your website’s search engine visibility, driving more traffic and leads to your business.

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See how fast and easy it is to connect with us. We want to help you as quickly as you are available. Discover methods and tools that experts can use to turn your project around.

SEO Alone Is Not Enough

What else can a business do to succeed online?

In addition to implementing a holistic SEO Strategy, there are several other strategies that Website-ER can offer your business to succeed online:

  1. Content Marketing: Creating high-quality, relevant content can help you establish your brand as a thought leader, attract and engage your target audience, and drive conversions.

  2. Social Media Marketing: Promoting your business on social media platforms can help you reach and engage your target audience, build brand awareness, and drive traffic to your website.

  3. Google Ads: PPC campaigns over Google or BING can deliver quick results as your ads can start appearing on search engine results pages almost immediately after setting up the campaign.

  4. Email Marketing: Sending targeted and personalized emails to your subscribers can help you build relationships, promote your products and services, and drive conversions.

  5. Influencer Marketing: Partnering with influencers in your industry can help you reach a wider audience, build trust with potential customers, and drive conversions.

  6. Conversion Rate Optimization (CRO): Optimizing your website and marketing campaigns to improve the conversion rate can help you maximize the return on investment from your marketing efforts.

  7. User Experience (UX) Design: Improving the user experience on your website can help you improve engagement, increase conversions, and build trust with your customers.

By implementing a combination of these strategies, businesses can build a comprehensive online presence that drives results and helps them succeed in the competitive digital marketplace.

Schedule An Appointment