African businesses, small and large should embrace and invest in technology in order to maintain global success. Website-er helps businesses craft an affordable plan that will gradually improve their competitive edge.

Now you can:

• Set your own budget
• Use any form of African currency and payment platform
• Use M-pesa for Facebook Ads
• Use Lipa Na Mpesa for Facebook Ads
• Host your website on a Ultra-fast platform with us
• Get end-to-end 24 hrs support for all projects you have with us.

A website and social media presence are considered essential basics for African businesses due to several reasons:

Global Reach:

Having a website and social media presence allows African businesses to reach a global audience. The internet has bridged geographical boundaries, enabling businesses to showcase their products or services to potential customers worldwide. This is particularly important for African businesses looking to expand their customer base beyond their local markets and tap into international opportunities.

Increased Visibility:

A website and social media presence provide increased visibility for African businesses. With the proliferation of smartphones and internet connectivity, more people are relying on online platforms to search for products and services. By having a website and actively engaging on social media platforms, African businesses can enhance their visibility and make it easier for potential customers to find them.

Building Trust and Credibility:

Establishing a professional website and maintaining an active social media presence can significantly enhance the credibility of African businesses. These online platforms provide an opportunity to showcase their brand, highlight their expertise, and share testimonials and reviews from satisfied customers. This helps to build trust with potential customers, especially if they are unfamiliar with the business or the African market.

Cost-Effective Marketing:

Traditional marketing methods can be expensive, especially for small and medium-sized African businesses with limited budgets. However, having a website and social media presence offers cost-effective marketing channels. With social media, businesses can create profiles, post updates, share content, and interact with customers without significant financial investments. Websites can also serve as a central hub for information, promotions, and online transactions, reducing the need for costly physical storefronts.

Customer Engagement and Feedback:

Social media platforms provide African businesses with an avenue to engage directly with their customers, respond to queries, and gather feedback. This real-time interaction allows businesses to understand customer needs, preferences, and concerns, enabling them to tailor their products or services accordingly. Additionally, customers can share their experiences and recommendations with their social networks, further amplifying the reach and impact of the business.

E-commerce and Online Sales:

A website can serve as an online store for African businesses, enabling them to sell products or services to customers beyond their physical location. This is particularly advantageous in regions with limited access to retail options or where online shopping is increasingly popular. E-commerce capabilities open up new revenue streams and allow African businesses to compete in the global marketplace.

Things to consider:

Is your website performance meeting today’s standards of info technology, core vitals of search engines and smartphone functionality?

Website-ER can audit your website and give you a comprehensive outline of deficiencies that can greatly improve your website if fixed over time.

We can create a website for you from the ground up that has everything that will make your business more efficient. Contact us today to get started.

In summary, a website and social media presence are essential basics for African businesses because they provide global reach, increased visibility, credibility, cost-effective marketing, customer engagement, and opportunities for e-commerce. Embracing these digital platforms can empower African businesses to overcome geographical limitations, connect with a larger audience, and thrive in an increasingly digital world.

For African businesses to succeed locally and globally, we must leverage technology, content and SEO fully in order to have a competitive edge. According to Facebook, each month, across Sub-Saharan Africa, more than 95 million people access Facebook, with 97% on mobile. Your business can benefit from a piece of the pie.  

Our responsibility is to create a strategy, manage the ad campaigns, maximize the performance and keep the ad cost low. This is to make sure your business wins.

Facebook advertising can be confusing and somewhat of a pain because;

1. It involves many targeting options
2. Bidding strategies, and,
3. Many ad formats to choose from.

It also requires an understanding of advertising algorithms and how they work, as well as the ability to measure and analyze campaign performance.

Additionally, Facebook’s advertising policies and guidelines change frequently, which can make it difficult to keep up with best practices and avoid mistakes. However, with proper research, planning, and testing, it is possible to create effective and successful advertising campaigns on Facebook. searching for pest control services. This can lead to more website traffic and ultimately more business.

This is why you need an expert who deals with this line of work on a daily basis.

View Digital Marketing Strategy guide for African Businesses